About us

Innovative Sports is one of the premier sports marketing companies in the world, dedicated to creating unique and memorable products and services for our customers. Innovative Sports has been chosen by the London Organising Committee of the Olympic Games and Paralympic Games Ltd (LOCOG) to create and manage the Official London 2012 Sporting Memorabilia programme, including the Official London 2012 Auction. LOCOG is the privately funded organisation responsible for the preparation and staging of the London 2012 Olympic and Paralympic Games.